Distinguish Your Company from Competition

What separates—distinguishes—your company from the rest? You know you need to stand out from other businesses that offer similar products and services. You need a unique factor, because the competition is saturated with like-minded businesses offering similar products and services. What's not easy to copy is a unique brand that customers associate with your business. Most of us believe we do have a differentiator but that's not what's important, states author Andrew MacKenzie. The key "is whether your customers recognize and care about your differentiator." Read "Go the Extra Mile-It's Never Crowded" for insight on finding your clear differentiator—one that your customers will recognize and appreciate—and then be willing to go the extra mile for them. Want more relevant thought leadership inspiration? Connect with us now!

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