TruGreen's new take on technology—a catalyst for greener lawns and happier customers

Recently TruGreen, America's largest lawn care company, embarked on an all-up digital transformation—driving towards a culture of continuous innovation for its customers and associates. In this video, company CIO Ayman Taha talks about teaming up with Microsoft to develop a new AI-enabled virtual agent bot and augment its customer self-service mobile app with AI driven image recognition.